Group Lotus plc has hired Robert Hentschel as director of its Lotus Engineering unit. He succeeds Paul Newsome, who is now spearheading product engineering for Lotus Cars.

Paul Newsome
The moves are the latest in a series of new executive appointments at Group Lotus, which is owned by Malaysian automaker Perusahaan Otomobil Nasional Bhd (Proton). Ex-Ferrari sales honcho Dany Bahar took over as CEO in October, succeeding the retiring Michael Kimberley, and quickly hired Claudio Berro to the new position of director of motorsport. Last month another former Ferrari executive, Donato Coco, was appointed director of design, overseeing styling for both Lotus Cars and Lotus Engineering.
Reporting to Bahar, Hentschel will have responsibility for Lotus Engineering worldwide. He’s tasked with leading the expansion of the unit’s third-party consultancy work and to further develop its expertise in lightweight architectures, driving dynamics and electrical/electronics. Hentschel previously worked for Germany’s EDAG Engineering Design AG as COO for its North American operations and headed its electrical/electronics business unit.
Newsome served as managing director for Lotus Engineering since late 2007. He joined the company from Ford Motor Co., where he headed up advanced engineering for Jaguar/Land Rover. He also has worked for BMW AG and MG Rover Group.
In the next few years, Lotus Cars plans to roll out a new range of sports cars that includes an Evora convertible, all-new Esprit and eventually a new Elise and Exige. Meanwhile, Lotus Engineering recently won three new contracts from Chinese automakers.